LOGOS
Combating online radicalism by reducing male depression using GenUI.
role
Creative Director, PM, Lead Product Designer
tools
Figma, Fusion360, Blender, OpenAI API
year
June 2025
Links
*warning: this case study is long (2 full products designed)
The Purpose
People like Andrew Tate and the manosphere are preying on men with mental health issues who are susceptible to radical narratives. They're making them feel seen, but instead of helping them, they encourage them and add fuel to their hatred. These radical ideologies promote committing acts of violence against those who have "wronged" them.
These men feel they are left with no support that actually makes them feel less invisible or understood. They are violently embracing their rejections as a means for identity.
We are at a point of no return where this is becoming the norm. It takes less than 9 minutes to be exposed to radical content online. As the Creative Director, Lead Product Designer, and Project Manager, I led a team of 3 designers to create a intervention ecosystem that addresses the gap in men's wellness.
What We Built
LOGOS is a full-stack intervention system. We created a physical mood and energy logger that syncs and informs your GenUI AI optimization coaching app. LOGOS helps emotionally resistant users track patterns, build realistic plans, and take back control of their lives without ever calling it therapy.
The Research
I’ve been around many of these internet subcultures, seen the shifts and evolution in online culture, and watched the people in those spaces come and go. In these space, if you haven’t been in them, you'll only have an outsiders understanding. Internet language, mannerisms, in-group humor, and emotional logic only makes sense when you’ve lived in those spaces.
Primary & Secondary
If we're being honest, I used to be on 4chan. The kind of desensitization that happens in forums like that shaped the way I approached the research. It became a clear reference point for identifying the deeper emotional and behavioral patterns behind manosphere involvement.
49% of college-aged men (18-25) experience alexithymia. For them, Emotional shutdown is the default.
International Journal of Psychology, 2023
Only 14% of depressed men seek professional help. They mislabel symptoms as stress or tiredness.
Men’s Health Network & AAFP, 2015
Manosphere spaces provide structure, identity, and belonging. They feel safer than silence.
Radicalization in Manosphere Com., 2024
Algorithms surface redpill content within 9 min to teen males, even with neutral search behavior.
DCU Toxicity Report, 2024
Competitve Analysis
Most tools built for male mental health are failing. They're either too vague, too sterile, or trying too hard to be emotional. The products that actually worked gave users something concrete for actionable insight. Giving control is what stuck.
Apps without ritual or reward drop off fast. Up to 68% of users churn in the first week without rewards.
Meta-analysis, JMIR Mental Health, 2023
Tactile input works. Physical interfaces show 83% higher engagement than journaling.
Biofeed. and Ambient Int. Study, 2022
Framing as optimization and mental fitness performs 2.3x better than mental health language.
Lived Experience Survey, 2023
Monotone, minimal UIs boost male retention by 54% over pastel, emotion-based ones.
Design UX Effectiveness Study, 2023
Problem Statement
Current mental health resources are seen as corny, impersonal, and a waste of time. Resources are designed to be too universal to the point of not being focused, ultimately leaving people out.
How might we provide structure for men to be more mindful and self-aware of their emotions and actions?
Building Empathy
The cracks in mens needs are where the manosphere sneaks in. We had to mix awareness with action to bridge the knowledge to doing gap. To start our design process we had to empathize and not ridicule with our user base.
Persona Building
Rick is 24, lives in rural Tennessee with his grandparents, and works 12 hour shifts at an Amazon warehouse. He hates his life, but there are too many things piling up for him to understand why. His systems are failing him. He needs a sense of control, logic, and something that doesn’t belittle him.
Current Journey Map
Platforms feed Rick content that reflects back his worst fears: that he’s a loser being left behind and the world is rigged. He sees people online who speak his language, feel his pain, and offer solutions. The community of the manosphere feels like finally being understood and seen as a man.
Designing the Logger
Our design process began with fleshing out the logger. Fernando Hererra was the lead industrial designer and owned this side of the design process. I provided creative direction, technical consulting, and final UI support for the device showcase.
Concept Sketching
We began ideating with sketching what physical emotion logging could look like for someone who rejects mental health. We had to make the device sleek, technical, and discreet. We explored input forms like sliders, dials, and buttons to make interaction feel tactile, satisfying, and inconspicuous.
Logger UX Flow
By mapping out the device flows, I outlined how input is registered, transferred into the system, and how every stage is communicated to the user. The logger is built for quick, tactile logging, with the ability to capture situational context.
The user turns the dial to log a feeling, receiving immediate sensory confirmation.
The device visually scales the emotion while adjusting input sensitivity with haptic feedback.
The user records a short 5 sec voice clip. The logs are then sent to on-board memory until synced.
The user swipes left to activate the task mode to quickly log tasks.
Favorite or time sensitive tasks shown. Dial turned for selection.
The chosen task is marked complete. Next task is moved forward.
Physical Prototyping
We crafted 3 tangible prototypes to see how users would interact with the device in the real world. Each version had different input methods: V1: A vertical slider, V2: A corner dial, and V3: A biometric dial with a digital center.
User Testing
A primary focus of testing was to see what men naturally gravitated towards, how detailed refinement control had to be, and what input method was the most natural. After 4 male testing sessions, we settled on the third version for final refinement.
Male users thought the devices purpose was for audio engineering.
3/4 users found the biometric dial the most attractive and natural.
All users highlighted portability as a priority factor, validating MagSafe.
Finalized Logger
Utilizing the feedback from the user testing sessions, F the logger's primary components, rendered the device, and then we collaborated on the UI.
Designing the app
The LOGOS app design process started during the user testing phase of our Logger. I owned the entire digital design process by creating the system architecture, user flows, LOGOS's identity, wireframing, UI design, user testing, and prototyping.
App UX Flow
By mapping out the app user flow, I was able to ideate and refine what primary points the app needed to include. The flow begins with handoff from the logger, and then bridges into the app. The flow showcases the dynamic architecture and how every part of the app is intertwined.
The user engages with the app via notifications or direct opening, loading their recent activity.
The central Agentic Chat processes user input and synchronizes data to manage interactions.
The system analyzes data for deep insights, personalized coaching, and manages plans/challenges.
UML Diagrams
By mapping out the app user flow, I was able to ideate and refine what primary points the app included. The flow begins with handoff from the logger, and then bridging into the app experience.
This system has a complex architecture, integrating an AI-driven conversational front-end with several backend engines and data stores to deliver personalized guidance.
AI logic dynamically analyzes user data (like emotions and goals) to generate contextual insights, tailor coaching prompts, and create adaptive action plans.
The system utilizes machine learning by processing user outcomes and feedback to refine its coaching logic and improve future recommendations.
Branding Identity
I began outlining the visual identity by moodboarding and analyzing the visual preferences of our audience beyond what they currently consumed. I focused on the aspirational self-image of the disciplined, competent man they want to become. This angle drove our Stealth Tech identity, designed to resonate with their intellect and embody their future, optimized self.
Lo-Fi Wireframes
The focus for initial wireframes was on timing, tone, and structure. These screens helped define the bones of the system and set the pace for how reflection, guidance, and habit-building would feel.
Hi-Fi Wireframes
I refined the tone, pace, and interaction to create a clean and cohesive experience. Every screen was built to earn trust through clarity of information, not emotional push. Below are some key screens of the app UI.
Prototype
Below is the working Figma prototype showcasing the dynamic coach variants, seamless chat based navigation, user scenarios for each feature, personalization options, and the GenUI capabilities.
Demos
The demos below showcase the core features of LOGOS: Reflect Mode, Plans, and Challenges. Each flow shows how the physical logger and app interact across the key moments in the experience. The app is built on a GenUI system that keeps everything intentional and timed to the user. You can navigate fully by talking to the LOGOS agent. Say what you need. It gets you there. No more. No less.
Reflect
Users can look back at specific logged moments, discover why they felt a certain way, and learn how to change negative patterns into positive ones. The system contextualizes logs to serve as a mirror, highlighting correlations to make negative patterns clear. The LOGOS AI model acts as an accountable, insightful, no excuses version of the user, using it's knowledge base to highlight unseen connections for self-improvement.
Plan
When LOGOS gathers enough context to identify a maladaptive habit, it generates a specific plan to challenge that behavior. Plans are designed to be achievable to build momentum, while being flexible to offer challenge without rigidity. The physical logger lowers friction by providing quick task logging, making action easy. LOGOS focuses on small victories to build confidence and habit control.
Challenge
LOGOS offers platform events that are either relevant to the user's habits or generalized challenges. These events are the same for everyone who joins, with low stakes to focus on "tribe accountability" and purpose. These plans are unchangeable, but can be adapted for a personal plan adjustment.
Takeaways
LOGOS wasn’t built to fix everything. It was built to start where most systems give up. This project was a response to emotional resistance, digital burnout, and the rising influence of radical content disguised as self-improvement.
The LOGOS project embodies the dedication to tackling a challenge bigger than design, through pure empathy and utilization of emerging technologies to shape better future-forward solutions.
