Summary

Cool Is Dead is a creative brand blending entertainment, fashion, internet nostalgia, and chaotic digital culture. They came in with a bold, maximalist vision, needing a way to build a home to consolidate their millennial community. I took their vibrant, loud, and unapologetically cringe energy and translated it into a structured, scalable site that kept the weirdness intact. I designed the digital identity, site architecture, web design and development on Webflow, and collaborated with my team at UXD Lab to solidify the back-end model to support content, product drops, and event ticketing. It’s wacky, true to the brand, functional, and built to grow without losing its original essence.